1. Brief description of position with main outputs and tasks:

• Build & handle CRM platform, enrich customer database, retain users and increase users’ frequency.
• Responsible for performance of digital marketing campaigns - Lead the implementation as well as business delivery through online sales, potentially with in house website and Marketplace.

2. Main task:

CRM: (40%)

• Accountable and responsible to strategize, develop and implement CRM plans that nourish strong relationships with consumers to achieve business objectives.
• Build the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
• Develop and build segments of our customer database with the goal of providing customer retention and purchase conversions.
• Responsible for CRM budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Responsible in developing partnerships with relevant database partners to increase recruitment & retention of users for the brands.
• Build up CRM in house channels automation with SMS Marketing, ZMS & Email Marketing.
• Report: Data science statistics report, brand’s Members audit, Customer profitability report, customer lifetime value analysis ...

DIGITAL: (30%)

• Accountable and responsible to define measurement and learning objectives against social media/digital channels to ensure maximum impact and delivery against goals.
• In partnership with brand marketing, lead the development of consumer segmentation with tailored and relevant marketing messages to maximize effectiveness of campaigns.
• Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary.
• Responsible in developing partnerships with external agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges.
• Accountable and responsible for all consumers engagement touch point channels both online and offline.
• Responsible to identify the right partners and agencies for digital & mobile first content, community management, advising on content strategy, identification of digital influencers / KOL management with ability to penetrate dark social and closed group communities.
• Responsible and accountable for all digital assets performance and continuously optimized towards best practices from search, website performance and social media management on all digital initiatives.
• Responsible in developing a framework and dashboard to accurately measure, analyze and report performance; continually assessing the cost of acquisition and retention and provide an understanding of which channels/ programs are more effective than to drive improved return on investment & prioritization of resources.

E-COMMERCE (30%):

• Implement ecommerce platform and support system.
• Oversee ecommerce activities to ensure smooth operation & mitigate issues.
• Oversee and manage the website content to ensure all information is updated and optimized to increase SEO effectiveness.
• Review analytics to come up with insights to grow online direct sales. Research and develop sales potential and create plans for E-commerce segment business growth and expansion.
• Create Marketing plans and Social Media PR plans for covering e-commerce segment.

• Have 3-5 years of experience at similar positions.
• FnB/retail experience is a plus.
• Bachelor in Marketing, Business (Master or MBA is a plus).
• Fluency in English.
• Strong in communication, influencing people and leading team.